
The winner of the Shop Usability Award 2009 was announced after 4 months of lead time. Baby-markt.de is this year's winner of the Shop Usability Award, for which more than 400 shops were nominated.
The head of the online shop, Friederike Lütgenau, had already won two categories but she never expected to win the award for the best shop. The Sector Jury's Evaluation: A well designed and professional online shop that persuades with its excellent construction. When you look a little closer then you can see that this shop is based on extremely authentic customer service, product descriptions that sound like personal recommendations from mothers and the photos look like they were selected from a private photo album. The comments and product evaluations are broad and really helpful. Baby.markt.de also offers everything that the user wants and needs: 3-D photographs, live shopping, a clever search engine and "One day eXpress" delivery. |